Retail banking or consumer banking is a segment of the banking industry that caters to individual savers and investors as well as small businesses.
It is what most people have in mind when they think of banking and banks.
Traditionally, retail banking has offered basic or day-to-day financial products such as savings accounts, loans, credits, mortgages, and deposits.
Over time, retail banking has been adding investment products to its offerings, although focused on individual investors and not on high-net-worth individuals, as is the case with investment banking.