This new way of understanding insurance company management uses technology to create new products and personalized services for its customers and relies on innovations such as big data, blockchain, artificial intelligence, cloud computing, machine learning and the Internet of Things to offer customers better solutions.
Identifying patterns
As a result, digital professionals working in IT, data, digital marketing, digital business analysis and financial analysis have excellent opportunities for development in the insurance sector. For example, from the Internet of Things (the interconnection of everyday objects through the network) customers generate a large quantity of information that insurers can take advantage of to help improve their quality of life: consumption patterns, driving habits, home conditions and even health-related data… All this knowledge about the customer’s habits enables the insurers to offer much more personalized products focused on their real needs and risk profiles. Professional big data experts sort and analyze this huge amount of information, unravel the truly interesting data and parameterize it to optimize the insurance company’s offer.
Digital communication
Digital communication experts are the other major beneficiaries of the “Insurtech revolution”, a trend that has been transforming the sector for years. Customers are now multichannel and demand comprehensive, increasingly streamlined, precise and personalized responses. They demand solutions from insurance companies from their mobile devices, compare opinions on their social media, and want more online functionalities that allow them to adapt products and services to their personal expectations. In other words, flexibility, immediacy and an appropriate response. To achieve this, it is important to have staff who are specialists in the field, who not only know how to communicate, but who are attentive to everything that happens digitally around the brand.
With digitalization, and directly related to communication, digital marketing has also become remarkably important, including a series of professional roles that were practically non-existent a decade ago: paid Media; content Marketing; Technical SEO; programmatic specialist; account manager; growth marketing; influencer marketing; inbound marketing specialist; e-commerce specialist; affiliate marketing specialist… A whole world of possibilities for professionals who know how to combine the essence of the insurance business, namely protecting their customers, with the most cutting-edge technology.
